Conventions, trade shows, and conferences are a big deal. Not only are they ideal places to network, but also to showcase your latest products. However, in order to leave a lasting impression on your audience, you need to find a way to stand out. Promotional gifts are a cost-effective way to reach out to potential customers and ensure that they remember you long after the convention is over.
According to PPAI, approximately 94% of people remember the business from which they received a promotional product. So it goes without saying that promotional products are a sure way of making your business stand out in an increasingly competitive market. So, what kind of promotional product is low-cost, practical, and unique all at the same time? Is there such a trifecta? The answer is yes.
Custom Lanyards
Lanyards can be effective promotional products for businesses both big and small. First starters, they are useful for holding keys, water bottles, name tags, and a variety of other things. However, the value of lanyards as promotional products goes way beyond appealing to those who want something that is practical. Lanyards increase visibility for your business and they are readily available. They are an inexpensive option that can be easily customized and will increase the visibility of your brand. Custom lanyards also provide a sharp, professional look for your employees, particularly at conventions where first impressions make or break your success.
Drawstring Bags
In terms of budget friendly, practical and stylish promotional products, drawstring bags are an option that has a trendy appeal to youth and younger adults. Because drawstring bags are easily portable, your business will receive an increased amount of visibility as your recipients go about their daily activities. They also make great canvases to accommodate business logos and slogans, allowing you more advertising space.
For businesses interested in targeting people who have active lifestyles or who are involved in sports, drawstring bags are perfect. Not only can be easily customized in fun ways, but they simultaneously provide a quick way to pack athletic gear. In addition, drawstring bags are budget-friendly options for businesses to avoid breaking the bank.
Pens
If your business is on a shoestring budget, pens are one of the simplest promotional product options. However simple pens may be, they are highly effective tools for campaigning businesses and their products. In terms of practicality, you can be sure that the recipients of your pens will use them almost every day. Though you may have to get creative in order to succinctly showcase your brand, doing so will have a big payoff. Consider how often the pen is going to be used and passed from hand to hand (let’s face it, people steal pens all the time).
Unlike a 30-second commercial or business card, pens last a long time and are constant reminders of any message. Whatever your marketing needs, pens can be easily stylized, from plastic to metal, and even recycled materials for the eco-friendly business.
Conclusion
Finding ways to stand out at conventions, conferences and trade shows can be difficult in such a competitive environment. These are simple and cost-effective solutions that can professionalize your branding efforts and ensure visitors remember you. Lanyards, drawstring bags, and pens are three easy ways to give your business a professional, unique and budget-friendly appeal.
