When your clients buy your products or subscribe to services, they’re placing an enormous amount of trust in your company. It’s likely that there are many competitors that your clients could’ve gone with instead, but you rose to the top. Winning business isn’t the end of the line, though. You need to show your clients that they made the right choice by continuously establishing trust. Consider the following six strategies for demonstrating value effectively.
1. Share Reviews and Testimonials
According to research, 95% of customers will read reviews before they purchase a product. Reviews can be a double-edged sword — if you have primary positive feedback, then they are obviously an asset, but a single negative account can be incredibly detrimental. It’s better to focus on testimonials instead from clients that you’ve built a relationship with. Invite these customers to share their experiences, highlighting the advantages that your company offers — and demonstrating value to any prospective clients who may be reading.
2. Invest in Engaging Communication
Communication is also an essential part of your relationship with clients. If you rarely reach out to customers or if your communications are purely practical, you’ll quickly start to lose value in your clients’ eyes. Instead, you should ensure that you’re investing in rich communication services and other engaging tools. An RCS platform can give you tools to communicate with dynamic digital features such as GIFs and hi-res photos. Easily join group chats or share large-capacity files, too, with a single all-in-one tool. This allows you to communicate with the same freedom that your clients are accustomed to in their daily lives.
3. Solicit and Listen to Feedback
Asking your customers to provide feedback accomplishes several important tasks. It improves customer retention substantially because it allows clients to speak up about their experience. It also helps your business understand what customers are really looking for. Some of the ways you can ask for feedback from clients include:
- Send out survey forms
- Set up polls on social media
- Ask for feedback on calls
- Offer incentives for responses
Most importantly, feedback demonstrates value to your audience because it illustrates that you have a long-term investment in providing great service and products. Everybody wants to feel like their opinion is important, and when you offer that feeling to your customers, they’ll be inclined to invest in your brand.
4. Build a Community of Customers
Too many businesses keep their communication with clients at a transactional level. It’s true that sales and profits are essential to your business, but when you’re demonstrating value to clients, you need to go beyond a superficial interaction. Building a community for your customers can offer support and resources that they can’t get elsewhere. You can achieve this by cultivating communities on social media or by creating an open forum for customers to communicate online. Facilitating these connections cultivates loyalty among your clientele and empowers them to find collaborative solutions together.
5. Always Aim To Be the Best
If your business is in tech, sales, finance, or any other evolving field, you know how important it is to stay on top of new trends. The world is constantly changing, and your customers’ expectations will continuously change, too. If you fail to adapt while your competitors edge ahead, you risk losing even your most dedicated customers. You must always aim to provide the best products and services to your clients and remain adaptable when their needs change. Seeking feedback is an effective way to monitor whether your clients’ expectations have changed.
6. Express Gratitude
Demonstrating value is all about showing your clients that you offer something they need. Whether that’s IT support, marketing management, or cybersecurity, you must find a way to illustrate the necessity of your services. Companies must also consider the other side of this coin, though, and communicate to customers that they are valuable, too. Expressing gratitude and rewarding customer loyalty is thus imperative. Remind your clients how much you appreciate their business by sending out periodic thank you emails or discount offers. These tips can help you connect with your clients on a deeper level and prove that you provide an essential product. Demonstrate value through dynamic communication and online communities.
