Do you know how to make your cosmetic packaging stand out? You can do a few things to stun with an awesome captivating design for your beauty products. Stay around to learn more about how to utilize packaging to drive purchases and create a strategy that will make you a recognizable cosmetics brand.
To help you discover and get ahead of the cosmetic packaging trends for 2022, Packlion is here to guide you and tell you all about it.
Is packaging a purchasing factor?
Packaging is one of the greatest purchasing factors when it comes to beauty products.
In many cases, people are not sure what they are looking for. So they are open to testing out new cosmetics and experimenting with products they are not familiar with but look credible. Their main motivating factor to make a purchase becomes the visual appearance and information on the packaging boxes.
The market is very competitive and the industry already offers way too many solutions and cosmetic options. In order to stand out and make sure the clients stay focused strictly on you and your products, you have to capture their attention with an amazing design, trigger their emotions, convey the right messages and be relatable.
2022 cosmetic packaging trends
Bold colors
One of the hottest cosmetic packaging trends is using vivid and bold colors and interesting patterns. Why? Because color is probably the most noticeable part of the packaging. The intent of any cosmetic packaging design should be to stand out and be loud. For that reason, you need to make sure that your brand’s color palette is memorable and easy to notice among other cosmetic products.
Biodegradable materials
There are many flaws to the traditional packaging, made of plastic. The materials take hundreds of years to break down, while continuously contaminating the air, the soil, and the waters. Throughout its lifecycle and after disposal, it contributes to the problems of climate change, global warming, carbon footprint emissions, and excessive waste generation. Turning around these negative effects on the environment is not easy but it is not impossible.
All cosmetic companies are slowly adopting sustainable practices and starting to use biodegradable materials for their packaging. Biodegradable packaging solutions are sturdy, durable, lightweight, recyclable, compostable, and eco-friendly. The materials are made of raw renewable resources that naturally make decomposition safe and fast, and pose no environmental threat upon disposal.
Eco-friendly inks
With the rising demand for eco-friendly packaging, the cosmetic industry becomes more and more open to sustainable solutions. And while recycled and biodegradable materials are already making their way into dominating cosmetic packaging, there is also a safer alternative to chemical inks.
These types of inks are made of soy or other plant matter, making them absolutely non-toxic and chemical-free. This is wonderful news for the environment! Because upon disposal, these eco-friendly inks would not harm nature and wildlife, and will not pollute the waterways, or the groundwater.
Label embellishments
Adding label embellishments to your cosmetic packaging is a great way to capture a client’s attention and visually communicate your product qualities, brand mission, and values.
The first type of embellishments to think about are directly connected to your branding strategy and creating a consistent brand. A well-designed cosmetic packaging should be identifiable by loyal clients. It ought to contain your logo, slogan, distinctive colors and fonts, and other visual elements that unify all your designs and make your brand memorable.
The next type of embellishments to consider for your cosmetic packaging are the extra design elements. That is anything that can make you distinguishable from the competitors, in regards to the design of your packaging. Detour from repeating elements and colors that your competitors are already using to avoid client confusion.
Unboxing experience
In modern days customer reviews, videos, social media, and online platforms form customer sentiments and opinions. That’s why it is important to provide an amazing unboxing experience and get people talking about your cosmetic products and your brand. Improving the unboxing experience will make people more enthusiastic to shop from you again and more keen to tell all their friends and followers about it. It’s basically free advertising.
