Ever since the Instagram algorithm change, driving traffic to your site from the platform has become more difficult. You can no longer just post a picture and hope for the best. Clickable links are now essential if you want to drive traffic back to your website using this social media channel. This blog post will provide 3 easy strategies that you can implement right away in order to drive free traffic with clickable links on Instagram!
You can use this strategy to drive traffic back to your site from Instagram by creating a link in the bio section of your profile. This will automatically turn any text that you post into clickable links, and it also allows for users who are on their mobile device to tap through and visit your website easily. You should be cautious about using too many affiliates or sponsored links so as not to come across as spammy; however, this is still a highly effective means of driving free traffic with clickable links on Instagram!
The other two strategies involve repurposing content already existing on your site. For example, if you have an ebook available for download from your blog’s page (with both desktop and mobile versions), then take that content, save it as a .zip file and upload it to your Instagram page. This is also an effective means of driving free traffic with clickable links on Instagram!
The final strategy for using clickable links on Instagram is the most basic: share relevant articles from around the web that you think are worth reading or watching. If this article about drive traffic was something you thought would be helpful to any other business owner trying to make their way in today’s digital marketing world, then include a link back at the bottom of your post as well!
How to Drive Traffic from Instagram
Most online businesses fail to attain their objectives because of lack of traffic. You can use multiple tactics to direct traffic to your platform. For example, posting high-quality content, like the one on Forbespost, is a surefire way of attracting the right traffic to your site. Yet, social media platforms can also boost your efforts in driving visitors to your site.
In a world where social media dominates the digital landscape, it’s important that businesses find ways to drive traffic from Instagram. With over 800 million monthly active users on this platform, there are plenty of potential customers right at your fingertips. While you will need to spend time building and following an audience on Instagram for success, there are various ways you can use to drive traffic to your site.
Here are 10 ways you can drive traffic from Instagram to grow your business:
Have an Instagram Strategy: You can’t drive traffic from Instagram without knowing your strategy. It’s critical to have a goal for what you want out of this social platform and how it could benefit your business before diving in head first.
Profile Pictures Matter: One thing people often neglect when they are building their profiles is the profile picture. Make sure that yours isn’t blurry or unprofessional, as these will likely deter potential followers who don’t know about your brand yet — meaning less engagement and fewer opportunities to drive traffic from Instagram later on down the line.
Hashtags Are Your Friend: To grow any audience on any social media, hashtags are important because they’re a way for other users with similar interests to find you. While it’s good to post with a mix of popular, generic and branded hashtags, make sure you don’t spam — because nobody likes that!
Use Your Bio To Ask For Followers: You are allowed up to 150 characters in your bio section on Instagram, so take advantage of this opportunity by asking for followers in exchange for something like giveaways or deals. This is an easy way to drive traffic from Instagram without having these posts seem overly promotional.
Likes Mean Business: When using the hashtag feature on Instagram, use ones related specifically to your niche as opposed to just any old trending topic or broad industry term that has nothing at all do with what you’re posting about (i.e., if you sell sneakers then be sure to use hashtags like #sneakers, not just #fashion).
Cross-Promote Your Instagram Posts: When you post a picture on Instagram and it’s received well by your followers and other users in the general public, don’t be afraid to share that same photo across all your social media channels. – Use An App To Make Keeping Up With Hashtags Easier: If you are someone who struggles with thinking up creative hashtags for every single post of theirs (or if you’re just trying to drive traffic from instagram), then one solution is an app like “Tagboard” or “Hootsuite”. These allow users to have instant access to hundreds upon hundreds of trending hashtags that they can copy and paste into the post’s caption.
Use Instagram Stories To Increase Engagement: A lot of people shy away from using stories on their feeds because they’re worried about running out of content to share, but this is a great way to make your feed seem more active and alive with content without having to constantly update it.
Add Hashtags Directly To Your Photos Via Text Box In The Post Editor: If you have the time (or patience) then adding hashtags directly into the text box in the post editor is an option worth exploring as well; not only will this allow you to put as many relevant tags as possible in one place for quick reference, but these are also visible when someone clicks on that particular photo – which makes them easier to find.
Add Hashtags Directly To Your Photos Via Text Box In The Post Editor: If you have the time (or patience) then adding hashtags directly into the text box in the post editor is an option worth exploring as well; not only will this allow you to put as many relevant tags as possible in one place for quick reference, but these are also visible when someone clicks on that particular photo – which makes them easier to find.
Create a Call To Action With A Link On All Instagram Stories: This can be either an image or video, and it’s imperative that there’s a link somewhere within it so viewers know what they’re supposed to do next.
