When searching online for any product, the first gaze sets on the reference image. Although many read the full details or at least a part of it, the presenting image matters the most. A first impression thing that needs an awe-inspiring personification to catch the eyes.
So, if you are also one of the enthusiastic business persons, you must know that it is not easy. An ocean of competitors awaits in the market that wants nothing short of high sales and success. In consequence, it makes it hard for newcomers to survive, but there’s a catch. Although it is a seller-rich market, not everyone can talk through images.
Even though it is complex, product photography can enable hefty profits. It is capable of striking a deal with a window shopper and making the viewer a returning customer. For this reason, we are here to teach fellow marketers a thing or two about creative imagery.
Tips For Photographing Your Product
In the marketing game, one must always use different tools to track the traffic’s activity. Both the veterans and average marketers know this, and it’s also great for newcomers. The reason for this is to see what the audience demands, what they like and what they dislike. Although some people read the product details, some only get an idea or don’t like text altogether.
At this point, a well-made picture can turn the tides in your favor. A clean, crisp design appeals to everyone and may even stick in mind. Also, a quality image can define the looks and feels of the product to the customer. On the flip side, it helps sellers give complete details in concise and eye-catching ways.
It is a win-win situation for everyone and all the more reason to join the bandwagon. Still, many lack design knowledge, but here, a top product photography service helps. You can get astounding results and, if need be, some insight into the good stuff. Moving on, here are some tips to help you photograph your product with acceptable results.
● Different Photography Techniques
Whenever there is a need for professional photographs, most minds think of a DSLR camera. It is a decent choice because of the vast controls availability and manual settings. Although a DSLR camera is a preferred and advisable choice, not everyone can afford it.
Now, to think about alternatives, even that is not the issue anymore. The recent phone cameras are also more than capable of capturing stunning images. With a large variety of available options, newer smartphones have powerful built-in cameras. Moreover, several shooting modes and auto/manual adjustments give adequate results. So, don’t be afraid to use your phone’s camera for product photography. All you need to take care of is lighting and stage to get quality photos.
● Appropriate Scene Settings
Thinking about what angle will fit with your product, it is better to brainstorm on it first. Research and get a few options for appropriate scene setup before picking up the camera.
One thing that helps provide quality results is using a tripod stand. Although nothing’s wrong with handling the camera yourself, you cannot maintain consistency. So, a traditional or flexible tripod, whatever your choice, is advisable for longer projects. Now, talking about the background choice, here you also get several options. You can use a white paper or box for a focused shot or put it in the open for a natural effect. After that, if need be, raising the height a little also creates better scenes.
So, try out various settings, mix and match options and take some testing shots. After finalizing the scene, you are ready to photograph your product. Techk Times
● Proper Lighting Adjustments
It is a known fact that lighting plays a pivotal role in the final finished image. In general, you have two lighting effects available that are Natural and Artificial.
First is Natural light, which includes – a simple shine called soft lights, and direct rays called god rays. You can set the product outside for enhanced effect or by the window for a balanced result. The natural light gives a warm, soothing feel, and the product looks more appealing.
The second is Artificial light – it includes a range of options according to your needs. The first option utilizes a smaller and more focused light source – like a lamp or a candle. The other one covers a broader source like light bulbs or chandeliers. Both of the options are decent, and whatever you decide will look best.
The lighting handles half of the result. You can also use both effects in accordance with one another or some flash or bounce cards. Again, try out a few settings and choose the best.
● Suitable Capturing Angles
The next thing to think about is the choice of angle. There are several angles to choose from – plus the orientation choice to get the best results.
The primary angle choices are – ground level, standing front, over-the-head and in the air. Every angle has its benefits, and the choice lies in your hands. Still, remember some things look good from specific angles. Also, some views impact highlights and sizings, so be wise.
Moving on to the orientation – it has two options to consider. The first one is a portrait mode which is befitting in the case of small or singular objects. The second option is a landscape view, which helps to cover wider angles or several objects. The last thing to consider is viewing perspectives that involve close-ups or panoramas. The rest is for you to decide.
● Adequate Final Composition
The final considerable factor for the betterment of results is checking and correction. No matter the quality of the shot, a final polish always helps.
First things first, the best software for edits is Photoshop from Adobe Inc. It is the most preferred option because of its ease of use and a ton of options. If you need help in this regard, an eCommerce product photography service is there for you. You can get quality results with a wide array of designs.
Now for composition, the whole editing process comprises a few basic steps. Each step increases the value and adds up to its personification. The first step is clean cropping as per requirements, followed by a white balance to set the tone. The next layer is exposure to calibrate light’s quality and contrast to adjust colours. After that, play with colours to even out an image as vibrancy for intensity and saturation for density.
After you’re done with these alterations, finish the image and save it to share. Make sure you haven’t missed any loopholes and created the necessary formats.
Draw Out The Eyes Of The Beholder
In recent times, the interest of people in online shopping is growing leaps and bounds. Every day millions of active shoppers become a reason for many green sales charts. Still, if that was not enough, more and more minds started shifting towards a business.
You need to think about the best possible adjustments according to the product and scene.
You can get inspiration from your favourite or popular brands but always go with your mind.
Also, make sure to think about shooting angles and orientation according to the product.
