Businesses all over the world, large and small, rely on Fastbase to understand customer behavior and preferences so that they can provide the ultimate buyer’s journey. The challenges of 2020 have driven many companies online sooner than they would have organically moved to digital. Company owners and managers are under continued pressures to show ROI in shorter times and so insights from the behaviour of web-site visitors, digital analytics and automated marketing tools are even more critical 11 in 1 usb c hub.
More than one-third of B2B technology buyers say digital engagement channels have become more important in their buying journeys. B2B marketers know that customer satisfaction and revenue acceleration are top priorities – they are frequently measured on it. Industry reports suggest that over half of B2B sellers will utilise the power of automation and artificial intelligence going into 2021.
To help you get better ROI from your marketing for the long term, the company created a new, more intelligent Fastbase lead gen product that builds on the foundation of WebLeads, the lead identification online tool which was significantly upgraded last year. They have upgraded the way the user interface communicates with the huge data bank of companies held on the database and added algorithms to automatically calculate the scores of leads that are being nurtured. The approach is that of user consent to providing personalized communications all along the customer journey leather macbook sleeve.
B2B Lead generation on Autopilot
By applying Fastbase’s automation, the new Fastbase LeadScoring can alert you to significant trends in your data – like seeing all the leads that are ‘purchase-ready’ or the rising interest of companies in certain geographies because of new customer needs.
It helps you identify the company visiting and set up an automated dialogue with an individual contact, scoring their interactions and informing you when all the signs indicate that a purchase decision is very close. For example, you do not need to make a personal sales call to a prospect who is in the research stage of the customer journey, you can wait until a sufficient number of points have accumulated based-on their interactions. This allows you to save valuable sales time and improve marketing/sales efficiency.
With integrations to industry tools like Mailchimp, it’s easy to make efficiencies and to improve the ROI of your marketing. Newsletters are now an integral part of the customer dialogue, so we track not only what they have clicked on in the newsletter but also all page views on the website even when they re-visit the website at later date (independent of the newsletter).
According to Forrester four in ten B2B technology buyers indicate that human/analogue engagement with sellers has become less important. Fastbase LeadScoring manages your crucial contact with potential customers prudently – you contact them near the end of the customer journey and automate early steps in the journey.
A more targeted and relevant user experience
The new approach makes it possible to achieve greater Customer Lifetime Value by gaining and retaining customers with personal communications based on behavior. Fastbase LeadScoring can see what type of interaction has taken place and send a tailored email with contents relevant to the customer focus. For example, a property leasing business has a web visitor looking at your warehouse units page, they trigger an email with information about vacant units in the locality.
New Fastbase LeadScoring gives you customer-centric lead management. One of the major challenges in marketing today is that it can be difficult to maintain relationships and create new relationships, most often because communication is not focused on the needs of the individual. This is where marketing automation can help you build bridges and connect the void that often occurs between the message and the recipient.
Focus on the user experience according to their digital customer journey – the steps that customers go through, from the moment they discover a need, and until the customer ceases to be your customer. Build your online marketing strategy to take advantage of the stage in the buyers’ journey: awareness, consideration and decision stages. It is about communicating specifically so that the message matches the customer’s current steps in the customer journey and their stage in the buying journey.
LeadScoring customers typically see benefits like optimization in sales and marketing collaboration.
Built for the long term
Now is the time to invest in your digital lead management basics and supplement that foundation with intelligent automation and lead scoring tools, so you can be ready for what comes next. This will also help you respond to rising business expectations, regulatory developments, and changing technology standards for user privacy. More personalization to suit your customers and prospects along with automized tailored responses will increase the lead conversion rate as well as making efficiencies in the sales and marketing workflows. Fastbase say they will continue to add tools that will help B2B businesses adapt to the future and manage your leads and sales pipeline meeting customer needs now as you navigate the recovery and as you face uncertainty in the future.
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