It takes a sound business card to attract customers. Essentially, they are a part of a business introduction, so they have to be not only appealing but exceptionally informative. For a lot of business companies, business cards should leave an excellent impression because they serve as the carrot to the potential customers.
There are countless ways in which you could design a business card. However, you have to learn the ones that the potential customers will find appealing. Otherwise, your card will end up in the trash bin. So if you have been thinking, how can you make a sound business card, follow these simple tips.
Include the essential details only
Only include all necessary information to arouse the interest of the potential recipient and make it a little striking. Forget about the kitchen sink and select only the vital information; this is to avoid a cluttered look and highlight the essential details.
It’s quite tempting to have the font minimised and incorporate all the social network profiles and your favourite adage. However, this will make the card look overloaded, and its “impressive” value will be reduced.
See to it that it is readable
Sure, groovy fonts are cool and fun. However, when you are dealing with business cards, you have to make sure that its contents are fairly readable at first glance. Make it a point to use fonts that are legible, not overly stylised, are not too small, or distorted in one way or another.
Let the logo be the element that gives spice to the card. And keep the fonts as simple as possible to prevent the recipients from frowning upon it.
Seek professional service for the printing aspect
DIY cards are earning a bad reputation because not only do they come out as cheap; a lot of people think they are entirely substandard. So unless you are running a printing company, make it a point to work with a professional printing service.
You can indeed save some money and update your information quickly with the DIY method. However, the impact of giving out a DIY business card is far different from the card that is produced professionally.
Do away with full coverage
Recipients of the business card tend to write down pertinent keywords on the card to help nudge their memory. Use white space effectively by subtly giving some space on the card for the audience to write on.
If you want to be technical about it, designers have deemed white space without a logo to be a factor that helps draw attention.
Be mindful about the colour choice
The design aspects of the business card must compliment the rest of the brand’s identity. If your company has a trademark colour, be sure to incorporate them. If you don’t have a standard colour scheme to use, you can freely choose whichever you like.
However, be careful in choosing complementary colours as this can affect the aesthetic value of the business card. Inharmonious colours can appear messy and unprofessional. It pays to use a colour matching tool online when you are in doubt.
Leave the best impression
Your business card needs to be memorable to the recipients. It should leave a wonderful impression to spark interest and eventually becomes a subtle tool to drive customers. Invest in it. Seek professional services that will help you come up with an effective one.
It does not matter how you would want to design your business card. As long as you are doing it properly in line with these simple tips, you will surely have a wonderful introduction for your business.
