Just like your business cannot interact with its real-world customers if it does not have a shop, it cannot interact with its online prospects unless it has a website.
More and more people now shop online. In this situation, having a website means allowing your business to interact with an unprecedented number of prospects.
But such an interaction starts only when your prospects find your website.
With search engines driving most of the online traffic, you have to invest in a search engine optimization or SEO online marketing strategy to ensure that your potential customers can get your website and connect with your business.
But is the purpose of your business only to interact with the prospects? Of course not.
You need to convert these prospects into buying customers. And for that, you need to look beyond SEO online marketing techniques and create a website equipped with all the features needed to compel people to take an action in your business’s favor.
Many features contribute to how well your website converts prospects into customers and generates revenue for your business. These include the website’s content, design, load speed, mobile optimization (how well it loads on mobile devices) to name a few. And you have to ensure that your website has all these features, besides being search engine optimized.
So, a high-performing and search engine optimized website, is that what it takes to build online success?
Essentially, yes.
So, can you kick back and relax once you have such a website?
Unfortunately, no.
Despite being launched with all the features and elements needed to rank higher and convert customers, your website can develop issues over time. And these issues can lead to low ranking optimality and revenue-generating capability.
When a website loses its optimality, it becomes unhealthy. And just like an unhealthy athlete can’t win a race, an unhealthy website cannot contribute to your online success.
This is why running a business website is a never-ending process. Once you are through the initial website building phase, you enter the ongoing website maintenance phase.
When you fail to keep up with your website’s regular health and maintenance checks, it develops problems that chip away at its SEO progress. If matters get worse, these problems can balloon up into issues that could shatter your online progress, making it impossible for you to find visibility in the search results ever again.
It’s not just the SEO that your website’s depleting health affects. Your website’s performance and security elements deteriorate too over time and need regular maintenance. And if left unmaintained for long, these elements can reduce your website’s performance, eventually leading to a bad user experience.
And in an era where your customers have more options than ever, do you think they would stick to your underperforming website? Of course not. They will back out as soon as they encounter even a slight problem and go to your competitors.
This will inevitably lead to your business losing to the competition and your website losing revenue, and failing to serve the purpose it was built for.
Therefore, keeping a check on your website’s health is critical for your business’s profitability and continuity.
You have to address your website’s health concerns as soon as they pop up, so your website can continue to contribute positively to your business.
But what are the website health concerns that you should keep track of?
Landau Consulting, a NJ small business web design company, offers SEO internet marketing services, web development, and maintenance, and has answered this question for you in this infographic discussing critical website health concerns that you should be aware of. Don’t forget to check it out.
