Do you use SEO for your website? Many people don’t, they mistakenly believe that it isn’t a priority and it doesn’t get results. Google believes SEO is still relevant and that is reason enough you should take it seriously.
The mistakes of the many who fail to pay attention to their SEO can work to your advantage. If you take some time and start doing things right, you will start seeing results.
Social Media
We know that social media affects a site’s SEO rank however not much, so why should you think about SEO with your social media. There are many site owners that only pay attention to a couple of SEO factors and by doing what others don’t you can create an advantage for your site. Your social media strategy shouldn’t be about search rankings however about your brand building.
Social media is about trust building, positioning, and traffic. You want to post and promote content that you share and you need to actively work on as many social media sites as you can. This lets you maximize your results, network, build your reputation, and get engagement on your posts.
You can’t post the same thing on all your accounts so you have to have a system in place. The more social media platforms you are active on the more people you can reach and you will help your SEO in the process.
Website
You’ve built your website and now you want to make sure your content ranks in search engines. Everything you do behind the scenes on your site is on page SEO. Search engines will give your page visibility through both organic and paid results. To help keep yourself in good standings check to see if you have any crawl errors on your site and then fix them.
You then want to optimize both your images and your landing pages. Start by using free blogging tools and optimizing all your images even if you haven’t done it in the past; some things you can do is name your image, and use the alt titles. Landing pages are a huge opportunity for optimization because you drive traffic to them and let you get better site rankings.
Once you have your images and your landing pages you want to make sure your links are all working. Broken links send signals to the search engines that your site is not accessible and you need to make sure both internal and external links are working. Linking should be an ongoing process because links may disappear.
Content
In case you haven’t heard, content is the key to content marketing. Search engines love content and it helps your website rankings. If you want to keep visitors on your site longer you need a lot of content. The more the better and the search engines will have more to index showing your site to be relevant.
You can’t just put anything up and think it is okay, you need to have quality content including your posts, articles, infographics, videos, images, and podcasts. When creating your content you need to give your audience something they will love so they share it on their social media platforms. Creating content takes time or money to choose the right stock photography ideas, and sometimes both because one person simply can’t do it all.
Let’s look at what you need for the content you create. First you need a title tag on your pages so it is clear what the page is about. Next your meta description tells search engines what your article is about. Your title and meta description shows up on Google when someone searches for that term and is why you should include your business and keywords in your descriptions.
Doing these things will help you set yourself apart from the others who aren’t paying attention to their SEO. When creating content you want to link to other relevant pages on your site and include your keywords in your Header tags. This helps you break up your content into sections and lets search engines know more about what your content is about.
Conclusion
SEO isn’t going away anytime soon and if you keep up with best practices, your site will do better than those who don’t.
