Influencer marketing is a billion dollar business. This is one of the best ways that brands can directly engage with fans, but it is a lucrative niche with huge potential for long term growth. There are several other social media strategies that have potential, but this doesn’t mean that you can overlook the importance of influencer marketing.
Think about the social media platform
A huge opportunity awaits businesses that are willing to invest in the right ways to reach their audience. One way is through YouTube, but it will sometimes require investing in other forms of online marketing to do so. You will need to be up to date with how to create high-quality video content if you wish to do so yourself. Or instead, you can ask influencers to help. If you want to promote your brand image as you launch a new product, video content will be the ideal way to get the word out. In addition to featuring YouTube content, Instagram influencers should also engage with followers on other social media channels.
Don’t forget about costs
It is worth noting that there is much less investment involved when launching a product on Instagram than there would be if it was launched on YouTube. The only expense may be purchasing a camera or tablet for promoting the brand. However, the cost per view on YouTube is much higher than the rate companies pay on Instagram. There are numerous tools that can help attract visitors, but creating quality videos that target the right audiences is essential. It is critical for businesses to invest in quality content and gain high levels of engagement to make the most of their investment in social media platforms.
Engaging with influencers
There are two ways to engage with Instagram influencers. The first is to directly promote your brand, products, and services to them and ask for their help. Following others who have large follower bases will enable you to engage with a select group of followers and gain exposure for your content. This is the one way to use the Instagram platform and should be considered when engaging with an influencer marketing company. However, don’t be scared to step outside of your comfort zone, and do something different to your competitors.
Do you have a blog available?
A second strategy that should be considered when reaching out to Instagram influencers is to create a video blog for your product or service. This is not an effort to sell, but rather a chance to engage with followers on a more personal level. Many businesses have used this strategy successfully to establish strong relationships with their audience and gain trust. Whether you create a video blog, upload a series of videos related to your industry, or promote your product or service using software, it is important to engage your followers and drive quality engagement.
Video content platforms are expanding
Video marketing has been around for a long time, but it has only been recently that businesses have found a unique way to connect with customers by posting their content to the popular social media platform. With the advent of businesses employing new social channels to promote their brands, businesses need to look to find an affordable and effective way to reach their audience. It’s not just YouTube influencers that can promote your brand through video content. Instagram is providing a variety of new ways to upload video content, whilst there are emerging platforms like Tiktok too.
Conclusion
You may not see results immediately, but it is important to remember that it is in the early days of your business’s online presence. It takes time to build trust with influencers, and it is important to continue to communicate with them through all platforms. The most successful strategy to take advantage of this situation is to work with an influencer who is familiar with both YouTube and Instagram, but one who is also active on both platforms.
