In 2020, the restaurant business has suffered major setbacks due to the outbreak of Covid-19. As per S&P Global, The National Restaurant Association said that restaurant and foodservice sales for the full year 2020 were $240 billion lower than expected levels. In this bleak scenario, restaurateurs are trying out several techniques to increase restaurant sales in 2021.
7 effective restaurant marketing techniques for 2021
Have your own site – Build your own website with the choice for clients to order food online. Include the various cuisines on offer with high-quality images. Mention various details such as the legacy of your restaurant, contact numbers, location, your sister’s concerns, etc. Also include an option where customers can leave their feedback.
Post-SEO-friendly blogs – Make it a point to post blogs on your restaurant website frequently. It should be SEO (Search Engine Optimisation) friendly so that your restaurant will come at the top while searching in Google. As per upserve.com, 86% of Millennials will try a new restaurant after seeing food-related content online.
Expand your social media presence –Widen your presence on social media platforms such as Instagram and Facebook. Videos of chefs preparing the various dishes, rave reviews posted by celebrities, etc. can lead to an enormous increase in sales at your cafe.
Get listed on other people’s food delivery platforms – In the post-pandemic era, there is a boom in the business of third-party food delivery ventures such as Swiggy, Zomato, etc. Customers prefer to charge from the comfort of their homes before visiting restaurants. Get listed on all the popular platforms.
Have a robust loyalty program – Entice your regular customers to make repeated visits to your restaurant. Inresto loyalty, the digital cloud-based restaurant management platform lets you customise the loyalty programs. You can base it on the amount spent or the number of visits.
E-mail marketing – When clients visit your cafe or website, make them sign up for the regular e-mail. In the e-mail mention the details of the new delicacies, the various offers, and discounts.
Update your menu regularly – Keep innovating and add new dishes to your menu. Waiters can be trained to prompt customers to try out the new dishes. Word-of-mouth marketing by your loyal customers can do wonders for your brand.
Marketing strategy
Restaurant marketing techniques are changing occasionally. As a café proprietor, it is essential to have a reasonable comprehension of the best eatery showcasing methodologies that exist out there on the planet. At that point, it is feasible to snatch the most out of those methodologies and guarantee future achievement. Here is a rundown of some viable procedures that any eatery proprietor can follow to advance the café. You should simply to go through these advertising techniques and add them into your eatery promoting blend appropriately
Make a strong brand
One of the centre targets of your eatery advertising effort ought to be to make a solid brand. The brand you make will give you the chance to open various extraordinary things over the long haul.
Keep an online list of options
Individuals as a rule like to investigate your menu before they come right to your eatery. Along these lines, it is an unquestionable requirement for you to keep an online menu.
Local online ads
Online advertisements can likewise profit your café with eatery promoting. The online advertisement stages will give you the chance to tweak your promotion movement.
Offer coupons
Discounts and coupons are an extraordinary alternative accessible for the cafés out there on the planet to get more clients easily. You can in this manner consider running a special mission with coupons.
Response your online reviews
At the point when you investigate the online audits accumulated by your eatery, you will see that it incorporates both positive surveys just as negative audits.
Parting Words
With traditional marketing techniques, you can no longer attract customers to your restaurant. The above 7 methods will help boost your sales significantly in 2021.
