Your website’s search visibility will play a vital role in its success, and if your customers cannot find you online, you will find it hard to succeed. There is plenty of information available freely online on this subject on websites such as moz.com, which can help you with this aspect of your digital marketing. You can also do plenty of things for your website, or you may consider using a digital marketing agency to help you. Below are some of the ways you can increase your online search visibility to make your website easier to find and drive traffic to it.
TargetingThe Correct Keywords
Many websites make mistakes with the keywords they are targeting, and they tend to focus on the top money keywords with the highest search volumes. However, although you want to target these and variations, you will also want to look at targeting longer-tailed keywords. The search volumes for these may be lower, but the words used show the user’s intent and have a higher chance of converting.
An example of this is if your company sells designer handbags, ranking for the keyword “handbags” would be a trophy ranking, and although it may look good and get you traffic, it most likely will not convert into sales. Instead, it would be best if you went for something like “high-quality designer handbags for women”, which shows more intent and is much more likely to convert.
Ensure Your Website Is Mobile Friendly
Something else that you can do which will help to increase your online visibility is ensuring that your website is mobile-friendly. Search engines like Google use the mobile version of your website to determine rankings, and they will look to see how friendly your website is for mobile devices and the page loading speed. If your website is not mobile-friendly and takes a relatively long time to load, this can significantly impact how visible your website is. If you have an issue with this, you may wish to use the services of a reputable agency. When looking for search engine optimisation Perth or your location has, there are many excellent companies that can help you with this aspect of your website.
Build Quality Backlinks
You will also need to build high-quality backlinks to your website, which will help increase its online visibility. You will need to create quality content for the links which is relevant, compelling, and has your chosen keyword as the anchor text as a hyperlink, pointing back to your site. The outreach process for link building is slow and tedious and is not something that you can rush, so you need to be patient. It is another area of online marketing that you may want to use a reputable digital agency to do. You will need to find one with experts in this field that can make the procurement of quality links a much easier task.
Focusing on these aspects and your onsite health will help increase the visibility of your site and drive traffic to it. Although you can do this yourself, it is often more cost-effective to outsource this to a reputable digital agency, which can do the job quicker, and to a higher quality than your employees and get you the results you want.
An example of this is if your company sells designer handbags, ranking for the keyword “handbags” would be a trophy ranking, and although it may look good and get you traffic, it most likely will not convert into sales. Instead, it would be best if you went for something like “high-quality designer handbags for women”, which shows more intent and is much more likely to convert.
