Social media promotion has proven to be a successful tool for small businesses and large corporations. Whether it’s Facebook, Twitter, LinkedIn, or Instagram, the key to successful marketing via social media is consistent use.
However, a brand new viral video strategy that uses Instagram as its primary outlet may be just what your business needs to take your marketing to the next level.
Instagram has now become an important marketing tool for businesses, a well-known social media site. With the introduction of new video marketing techniques, there are now more opportunities than ever for companies to promote their content and get more exposure.
Instagram has recently released two new features, which are game-changers for marketers. With Instagram’s latest feature, video ads, you can make longer commercials of your products to show viewers how they work or why they’re worth buying. You can also create an ad with a 15-second video followed by an offer of your product to entice customers into clicking on it.
Instagram Marketing
Are you wondering if your business needs to be on Instagram?
The answer is yes. You can create captivating visuals, grow your following, and drive engagement on Instagram. Being the most visited platform after Facebook, everyone uses this site. Businesses should be there too!
Instagram is an app that allows people to take pictures and videos and share them online. It also lets you add text, filters, and other effects to your photos. You can post them directly to Facebook or Twitter, but you can also save them to your photo library. Instagram was founded by Kevin Systrom and Mike Krieger in 2010.
Active monthly Instagram users have discovered a new product, service, or brand on the platform. Instagram is more than just a personal tool. It’s a global platform that allows companies to humanize their content. Instagram users aren’t just regular visitors but also engage with the platform daily.
Instagram can also help you build brand awareness and introduce a new product. More than 1300 million Instagram users engage with shopping content every month. Your brand and product can be authentically developed on Instagram without hard selling. But, even with all these Instagram statistics, you may still not be aware of how to get started?
We know the platform can seem a little intimidating at first.
But it is not if you plan your strategy!
Why Instagram for marketing?
With Instagram, you have an opportunity to create visually appealing content that will draw people in to see more of your brand. You should make sure that your content is high quality and relevant to your target market. Your strategy should be clear and concise before you start posting content.
Countless companies feel pressured to be present on every social media outlet. This mistake must not be made. Instagram is notably different from many of the other social media sites on the market, which means that if you plan to use this specific platform to promote your brand, you will need to establish your unique approach to doing so. Begin with this tip to develop your own social media marketing approach.
On Instagram, new content attracts more interest than on other popular social networks. Visit this page to develop your unique brand image.
Here are tips to strategize your Instagram Marketing
Set Goals
Before posting on Instagram, ask yourself (or your marketing team) one question: Why are you on Instagram? As popular as the social media platform is, your answer should not be, “…because everyone else is”.
To be successful on Instagram over the long run, you must have a clear purpose and goals so you can justify your time, energy, and monetary investment. There is no correct answer here. Maybe you want to use your Instagram feed as a place to post and sell your product/service to customers, like Nike. (Much online commerce and physical products businesses are using Instagram for this reason.)
Maybe you’re leveraging Instagram to share portfolio pictures so followers can see your products/services in action. Perhaps you’re on Instagram to simply build your brand awareness by posting motivational sayings and fun visuals, like our favorite organization, Humane Society.
Maybe you want to use Instagram to share UGC so followers can see real people enjoying your product/service. (Many global companies or franchises are doing this, too.)
Whatever the reason, be sure you define your Instagram goals first before you start posting. And guess what? Your Instagram could have multiple purposes. For example, you can share product photos while also sharing UGC.
It’s less about the types of posts you share and much more about why you are sharing them. You can understand how to track your performance and use Instagram analytics tools if you know why. “
Determine your target audience
Determine your target audience before starting any marketing campaigns. Keep consistency in mind when planning your strategy. Never forget about the other channels you use to market. Check out what competitors are doing and see commonalities between them and you.
Analyze your competition
After determining your target audience, conduct a competitive analysis to see who else is in your market. Reviewing competitor Instagram profiles will give you an idea of what types of content engage them most.
Next, search for relevant hashtags to learn about other brands’ audiences. Check out their captions, frequency of updates, and growth rate. Use this data to set goals for your own social media strategy.
Auditors should be careful when looking at competitors’ content. However, there may be something new or exciting that may be added to your site.
Build Consistent Brand on Instagram
Taco Bell is another excellent example. Their feed focuses on the bold on-the-go lifestyle of millennials. They feature fun images to drive engagement, and once you’ve determined your brand persona, refine your content to fit. Posting images with your brand narrative and story in mind can make your brand more relevant.
Grow and Promote your business
Grow your following by posting engaging content. Don’t purchase followers because they aren’t real. Also, don’t use bots or fake accounts. Your account should be easily found and recognized. Finally, include information about yourself in your bio. This will help others decide if they want to follow you.
Once you optimize your profile, start posting. It’s important to post quality content regularly. Users should see your account as soon as they open Instagram. Your followers may also visit your profile if you’re active on Instagram. Don’t fill up your feed with random photos. Instead, keep your audience interested by sharing relevant images and social media explainer videos. You can use hashtags to connect your posts to similar topics.
After you follow an account, you should constantly interact with their content. You should respond to their comments and engage with their content. You can invite other people to share your content. You can also encourage them to share your account or work with similar accounts.
To convert followers into customers, you should promote deals, discounts, BOGO, and other offers. You should also run contests that require people to follow your account or use hashtags to enter.
Millennials want companies to be socially responsible. Therefore, companies should partner with charities to help people around the world. In addition, companies need to use social media platforms to promote their brands.
Show off a new product or service video on Instagram Live. Then, you should drive users to buy by including a purchase link within your bio. Also, make sure to include the link in your bio and your Instagram Stories Highlights, as these can help connect people to your site, blog, and product page.
Finally, be sure to promote yourself on other social media networks. You could also put up an Instagram social share button to encourage others to follow you on this platform.
Video marketing with Instagram
Making and Posting Videos
- You can create short video posts on Instagram.
- If you want to edit your videos before posting, many apps are available.
Instagram is an online photo-sharing site that lets users share photos and videos. Social media explainer videos uploaded onto Instagram must be under 60 seconds in length. Using Instagram, people can post pictures and videos to their accounts.
Users can then view other users’ posts by swiping right on the screen. Instagram automatically plays videos without sound unless the viewer chooses to play them. To ensure that content is clear enough to be seen, make sure the first few seconds of videos do not include any audio. Captioning and prompts to turn on the sound work well as captions.
Creating entertaining Boomerangs
- You can take pictures and make boomerangs with a single swipe.
- Boomerangs are fun because they’re quick and easy to create.
- Boomerangs are thrown objects that return to the thrower.
- Some apps allow you to record videos while throwing a boomerang.
Open your Instagram app. Tap the camera icon in the top left-hand corner. This is the in-app camera. You can also use the camera by swiping right on your phone screen. Notice the settings at the bottom.
The standard set takes still photos. To the right of that is the boomerang option which takes 3-second looping videos that play forwards and backward. Boomerangs allow you to add a quirky spin to traditional video. Boomerangs are made up of photos taken and stitched together for a short, repeating video.
Be creative with Hyperlapse videos.
- Hyperlapse lets you turn a long video into a short video.
- You can save a hyper-lapse video to your Camera Roll.
Hyperlapse lets you make short videos from longer ones. It is possible to record yourself in activities such as walking and driving with this app. You can then edit these videos down to a few seconds and share them on social media.
Using Instagram Reels
- Reels is an Instagram feature that allows you to create short video clips.
- You can use Reels to make educational videos, funny videos, or anything else you want.
The reel is an app that allows users to make short video clips. You can use these clips for many purposes, including sharing them on social media platforms like Instagram. Businesses may want to have a presence on these platforms as well. This platform also offers a separate Explore page for companies to share their content.
Going Live with Instagram
- Live videos allow you to show off exciting things happening in real-time.
- Instagram’s live video feature lets you broadcast live events.
A live video can be shared by tapping the Live icon. Anyone who follows you will receive a notification that your live video is starting. You can use this as an opportunity to talk about something interesting. Or you could ask someone to answer a question.
IGTV for longer Videos
- IGTV is an excellent feature for Instagram users.
- It allows users to upload longer videos.
- You can post videos directly to IGTV, and you don’t have to use Instagram’s standard video format.
- IGTV is similar to YouTube, but it allows longer videos.
IGTV is similar to YouTube, but it focuses on longer-form content. You can upload your own social media explainer videos, as well as watch other people’s content. Like YouTube, there are plenty of educational videos, celebrity interviews, and cooking shows.
To post on IGTV, you need to download the IGTV app. Create a new channel, then upload your video. You must verify your account before you can make any posts. Videos must be less than ten minutes long, and you can’t upload more than once per day. Desktop viewers can view videos but not comment on them.
Instagram Video Ads
- Instagram ads allow you to promote your products through photos and videos.
- You can use an Instagram video advertisement to promote your product.
Another practical approach is putting full-length video clips in your articles. However, if you want quick results and are going to scale up your Instagram advertising and marketing efforts, you can use Instagram video clip advertisements. They are suitable as a method when you’re publishing them in story advertisements as well. If used effectively, video advertisements can generate more clicks and conversions than traditional photograph advertisements.
They are suitable as a method when you’re publishing them in story advertisements as well. If used effectively, video advertisements can generate more clicks and conversions than traditional photograph advertisements. To use a Facebook video ad manager, you must create Instagram videos to promote your brand vision. Then you will be able to make the ad based on your goals and how the video fits with your brand using Facebook’s tool.
Instagram Stories
- Stories are a new feature on Instagram.
- They let you share many different things in a short amount of time.
- You can use stories to show off your company culture.
Instagram Stories allow users to post more frequently than their regular feeds. As a result, users can post less-polished photos and videos without clogging their main meal. Though Instagram Stories disappear after 24 hours, they help businesses showcase live events and products.
Why does your business need video marketing on Instagram?
Video Marketing is an effective way to promote products or services. Brands should use Instagram as a platform to share videos about themselves. Instagram is the place to be if you want to share videos.
Consumers love videos on Instagram.
Social media videos are very effective at increasing sales. Consumers love watching videos on social media. Brands should use this information to develop their strategies for using videos on Instagram.
Stories are a great feature to connect and convert.
Instagram stories are an excellent place for your customers to see what you’re doing. Instagram stories help people decide if they want to buy your products. You should be posting videos there.
Drives engagement
Video is excellent for Instagram marketing because it gets tons of engagement. This article shows how much engagement video gets compared to other types of content. Using Instagram, businesses can create videos that get attention and drive sales.
In-feed videos are great for reach.
Social media is an integral part of any marketing strategy because many people use it to discover new brands. In addition, many people use social media to make purchasing decisions. Businesses should take advantage of these opportunities by creating engaging content that makes them stand out from other companies.
Hashtags make it easier to search for things. For example, geolocation helps companies locate clients. In addition, tagging people and profiles in videos help them reach more people. Videos make sense for companies that want to show off their product or sell various items. For example, fashion stylists use videos to show how many different looks they can create.
Brands can use Instagram to share their stories without relying on visual content. With over 1 million images available, brands can create powerful educational videos using text alone.
Conclusion
In conclusion, Instagram is a great way to engage with your target audience and share information with them about your products and services. It has been shown to have better engagement rates than Facebook, so it’s an excellent way for businesses to stay connected with their customers.
It is vital that you implement a strategy that will give you the most excellent chance of success on Instagram as you grow your business. A large part of this strategy includes understanding how people behave on Instagram and tuning your posts accordingly.
Author Bio
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
