Although marketing is a major part of any business, today’s online marketing space is characterised by many techniques of promoting businesses that can put a strain on your budget.
Many people believe the popular saying, “you must spend money to make money,” but this is not always applicable in marketing. As such, you must find inexpensive marketing ideas for your small business.
This article will introduce you to ways you can market your small business with a small budget and still reap exceptional benefits, including a high conversion rate.
Using Chatbot Marketing
Chatbots can take over your marketing with many features on offer, so you get to concentrate on other units of your business.
With Facebook Messenger chatbots like Zebrabuzz, you can automate many business processes such as answering customer questions, generating quality leads, leading potential customers through the sales funnel, selling your products and services, among many others.
Zebrabuzz has other unique features that help you to schedule product posts to social media platforms, auto liking comments and replying them automatically, deleting negative comments, and live chat feature, among many others.
This is a fantastic opportunity for businesses looking to increase productivity and, at the same time, cut costs.
Use Video Content
Video content is very important in online marketing today. More and more people pay attention to video posts than written content.
According to a survey of over 3,000 consumers in the US, Germany, Colombia, and Mexico, 62% consume video content thoroughly.
If you want your video content to sell, then you need a convincing voiceover. But you don’t have to hire a voiceover artist for every video you make because you may not be able to afford it.
You can use high-quality text to voice tools like TextVoicer to generate 100% human-like voices that will convince your viewers to become buyers.
This text to speech tool has more than 40 different languages with hundreds of different voices. It is an inexpensive marketing idea because you only need a one-time payment to have lifetime access to the tool.
Build a Professional Website
Building a website is not expensive. You can get a good website built for a token. The website does not have to be complex; you only need a place where people can go to check out your business when you cannot use word of mouth.
Also, using SEO improves your chances of getting your website showing up in the first few search results.
Ensure your details are clearly stated on your website. Answer queries relating to contact, location, working hours, terms of business, among many other questions customers may have.
Build a Community with Existing Customers
Usually, people see marketing as getting new customers. This may be true, but it does not paint the full picture.
Building a community with your existing customers is one of the inexpensive marketing ideas a small business should try out.
Many business owners make the mistake of focussing too much on getting new customers than improving the experience of the ones they already have.
As these people are already your existing customers, they are more likely to be loyal than new ones.
They are also more likely to react well to your adverts so add them to your email and subscribers list. Send regular coupons, discounts, updates, inventory and news about your business like new arrivals, and so on.
Ensure your details are clearly stated on your website. Answer queries relating to contact, location, working hours, terms of business, among many other questions customers may have.
When their experience with you is smooth, they will refer people to you. Existing customers are also more likely to engage your products by liking, sharing, commenting, and many other actions that can increase traffic on your page, which will increase the chances of high conversions.
As you will be spending next to nothing, this is part of many inexpensive marketing ideas you can try for your small business.
Planning and Scheduling Content
Scheduling your content in advance helps you keep a coherent profile that looks visually pleasing to a new audience and helps you to keep existing followers.
For a platform like Instagram, which is more focused on visual content, planning your posts with an Instagram automation tool like IGsumo is important.
IGSUMO is another inexpensive marketing idea for a small business looking to gain high functionality for low costs.
With this tool, you can automate most of your Instagram marketing tasks like responding to comments and DMs, scheduling Instagram posts, auto-deleting negative comments, generating the best hashtags for each post, auto commenting and auto mentioning, among many others.
Why is this tool a cost-effective marketing idea? The plans are great for the features it offers! It is also a simple tool that anyone can learn in minutes.
While there are a handful of inexpensive marketing ideas for small businesses, the ones above can get your marketing started without straining your budget.
