The success of a manufacturing company depends on the number of goods that consumers buy. If more goods are purchased from the company, it’ll make more profits. If less is purchased, it’ll make little profit. To ensure that adequate goods are supplied to consumers, companies need demand planning.
But before planning demand, you need to know what influences the demand for goods. That way, you’ll supply what your consumers need. Also, you’ll satisfy their tastes and give them adequate goods.
Here are the key factors which influence the demand for goods:
1. Consumers’ Tastes And Preferences
The tastes and preferences of your consumers are some things that you have to consider when performing aop planning. That’s because goods that consumers prefer naturally have a greater demand.
Unfortunately, this demand isn’t constant because people’s preferences for goods keep changing. These changes may occur due to the fashion and advertisement pressure of competing manufacturers and sellers who sell similar products. So, to always keep on top of the game, you need to supply goods that’ll serve your consumer’s needs.
2. People’s Income
People will demand goods that they can afford to buy. If your target market has consumers who have higher incomes, chances are they’ll demand more goods. Also, when their income rises, the demand curve will move upward.
However, people’s income may not be constant. It may be affected by factors such as economic recession. This may influence the demand for goods. If more people lose their jobs because of such factors, the demand for goods will go down.
3. Consumer Numbers
You can obtain the market demand for goods by adding up the number of consumers and their individual demands. If more people prefer using your goods, their demand will be greater. However, because of competition, a similar good may come into the market and split consumer preferences. Some consumers may decide to substitute your goods for your competitors. If that happens, the demand curve will decline.
To attract the attention of more consumers, you may need to rebrand your products. Also, you may have to research why your consumers prefer your competitor’s products. Armed with this knowledge, you can develop products that are likely to be superior.
4. Price Changes
The prices of other similar goods may affect the demand for your company’s goods. If your competitors charge slightly lower prices, the demand for your goods may be low. When their prices go higher, your demand curve will rise.
Therefore, it’s important to look at market prices when performing demand planning. You should always ensure that the gap between the prices of your goods your consumers’ isn’t so big. In fact, it would be better if you make your prices slightly lower. But this will depend on the production costs of the goods.
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The Bottom Line
Demand planning is a process that requires you to consider several factors. One of the most vital things you need to check out is How to be a Sales Performer the factors that influence the demand for goods. Equipping yourself with this information will help you develop a robust demand plan that’ll serve your consumers better. And if your consumers are satisfied, your company will gain profits.
