SEO is the most essential, core component of your digital strategy. Regardless of how much you spend on paid marketing, Search Engine Optimization or SEO still remains relevant. Gone are times when companies would hire any random SEO company, or often the one that offers the cheapest price. Today, it’s a world, where customized services matter for digital marketing, and you have to select between SEO packages that are designed to suit your brand goals.
In this post, we are discussing more on why price is not the only factor that matters for selecting a SEO company.
Being the smart client
Shopping for SEO services can be an overwhelming affair. In all likeliness, you will get quotes from companies far and wide, and most of them would claim to be the best in business. Now, if a company is charging way less than what others are asking on an average, you have reasons to be worried. First and foremost, chances are high that these companies are not doing the job themselves. In fact, many of the so-called SEO services don’t even have a team in place, and they are typically very reluctant to talk about their work profile and case studies. Worst case? They are probably using one of the tools to simply do a ready SEO check, or are probably using automation options.
The risks at hand
Your brand website is the focal point of your online marketing campaign, and no matter what kind of channels and means you use, SEO has to be a part of the plan. If you end up hiring the wrong SEO company, they may hamper your brand’s value in many ways. Even they opt for black-hat SEO techniques and hacks, your website may get penalized, and no matter what you do, you will have a hard time convincing Google to trust your website. In short, there is considerable risk involved in selecting a SEO company, and you have to find the best you can.
Expertise counts
When it comes to SEO, nothing is really more important than quality and expertise. You want an agency like prpostin that deals specifically in SEO or has a profile that focuses on this. Of course, many marketing agencies also offer other services, such as social media marketing, online reputation management, and search engine marketing, but SEO should be their prime area of experience and expertise. Also, one of the biggest positive traits of a SEO company is transparency. They are often open about what they do and how they work on SEO projects. Ask them to offer case studies, work reviews and real reviews, so that you can compare the choices better. Keep in mind that SEO a continuous process, and therefore, something like client retention is critical for agencies to survive. Ask for references and talk to their clients, if need be!
Discussing the pricing
Pricing is one of the most important aspects that must be discussed for sure, but don’t let cloud your judgement or how you eventually evaluate SEO services. SEO is a scalable task, and therefore, the costs related to it can be discussed. The SEO agency may be capable of customizing their services to fit your requirements, and as per the needs of your website, they may include PPC, web design and other services in the mix. Get an estimate, negotiate on it, but don’t let that be the only source of understanding of their experience and services.
In conclusion
SEO requires time, effort and patience, and any company that promises a deep discount and guaranteed results in a record time is definitely not following the rules.
