With more and more inclusion of smartphones and the internet in our lives, marketing technologies are also evolving to meet the changing usage standards. Whenever one opens his mail, it’s usually cluttered with ads and promotions of all sorts. Now, this availability of access has introduced competition between advertisers to reach customers in more and more effective ways. This means that strategies are changed and improved, new concepts are tested and entirely new approaches are tried to gain access which ensures maximum output. The demands of the digital age are
Among this ongoing cutthroat competition, the United States Postal Service introduced the Informed Delivery feature which is believed to be a revolutionary step in the mail campaigns of the digital age. In simple words, the informed delivery feature allows you to know what you are going to receive in actual physical mail through email or the USPS app. The participating customers can benefit from the latest promotions and offer especially those which are time-sensitive. Customers receive daily updates usually before 9 a.m. on what they are about to receive.
Informed delivery is essentially giving the participating customers a digital sneak peek of their mail before it arrives in their mailboxes via email. For marketers, this feature is extremely beneficial as it allows them to reach out to customers more systematically. The above 60% open rate of informed delivery mails has added greatly to its appeal throughout the whole spectrum.
In today’s digital age, almost every part of our lives is online and requires digital devices. With banking, shopping, billing, and many other such important tasks on the internet, the application of informed delivery campaigns has increased in importance. Moreover, the covid-19 pandemic highlighted the possibility of election ballots through the mail. With the facility of getting advance notice of legal documents, bills, and many more essential mail pieces, informed delivery generates much-needed peace of mind.
Marketers can benefit greatly by submitting through the USPS’s informed delivery portal in the business sector. A large greyscale preview of the actual mail piece is provided through email. It may also include a ride-along image that can show anything related to the content of the mail piece. A link can be provided that leads to the specific webpage associated with the campaign. It can also be used to serve other functions including location access or to allow to call the recipient.
In short, with the use of an informed delivery campaign the consumer can provide an immediate response to the campaign without any unnecessary delays.
How can you Maximize Output with the Informed Delivery Campaign?
- Focus on the front face of the mail that is to be shown in informed delivery. Make it as attractive as possible to make sure that the consumer is tempted enough to access the full content.
- Check on the analytics of the campaign which will give you an idea if you are targeting the right audience.
- The URLs associated with the campaign must be secured. The webpages must be secured enough to not divert the consumers from the intended products. Also, by swapping the landing page with the latest, new offers can be directed within the same go.
