Are you utilizing Google ranking for improved search results?

You have done everything right for your search engine optimized text to help land it on the first page of the Google search result. However, the point remains, Are you satisfied with the click rate?

If not, a revision of the Meta Title and the Meta Description is highly recommended. A crisp Meta title and a goal-oriented Meta description seduce the customer or reader to click. You have thin chances to reach to the user for a top-notch Google Ranking so you have to give it your best shot.

Meta Title & Meta Description: How Do You Should Properly Set Title & Description?

Meta Title and Meta description are to be regarded as advertising in the classical sense. To support a top Google ranking with a cleverly laid out Meta title and Meta description, the proven AIDA marketing formula serves as a guide. Use  A = Attention, I = Interest, D = Desire, A = Action to create Meta Title and Meta Description.

·        Improve Google Meta Tags

Ø  Meta Title – The Framework To Place Well In the Google Ranking

The headline, i.e. Meta Title, has a maximum of 55 characters. And, Google takes it seriously. If the Title exceeds the length, Google truncates the Meta Title. Google rates the statement of the Meta Title as unhelpful if it contains action prompts such as “click here”.

Ø  Meta Title – An Important Headline For the User, Google, And Social Networks

The Meta Title should contain all the important keywords. It is a short sentence or keyword that reflects the content of the website, preferably a short sentence with filler words, tricks, tips are highly favored by Google. The Meta Title serves the search engines, such as Google, and the user to classify the topic. When using social networks, the Meta title is displayed in the preview image so it is worthwhile to carefully design the Meta Title.

Ø  Meta Description – The Short Text Is a Content Description For the Google Ranking And a Seduction For the User

For a good Google ranking, we recommend a description length of 156 characters. Also in the Meta description, Google doesn’t measure the actual word number but the pixel width and sees 500 pixels as optimal. If the date of publication or a product listing is adopted in the Meta description, then 139 characters are to be regarded as the maximum Meta description length.

·        What Should Be Portrayed In The Meta Description?

In the Meta Description, all-important keywords are meaningful to pack. Visualize your target audience? What advantages do you offer to them? Now use Meta Description to communicate the same message.

·        Does The Meta Description Actually Affect The Google Ranking?

Google does not say it explicitly. A high click-through rate on the post, also known as snippet by Google, automatically results in the top ranking. In addition to the high click rate, Google considers, among other things, the bounce rate to determine the interest of a post. Therefore, it is important to address users with the Meta description in an honest and truthful way.

·        Are There Tools For Creating Meta Title And Meta Description?

Yes, there are SEO tools that help create the title and description. First, do a quick “competitive analysis” to make. Enter your keywords and check the ad in the Google Ranking of competitors. Familiarize yourself with the overall competitive strategy. Write the Meta Title and Meta Description according to the content of the website and oriented to your target audience. For checking the text length, you can use this SEO tool, for example.

·        Can Special Characters Be Used In Meta Title And Meta Description?

Special characters need to be used with caution. Not all special characters are possible. On Wikipedia, there is an overview of the possible special characters for Meta Title and Description. Special characters can set accents in the Google ranking and visually stand out from their own snippets in the ranking of the competitors. A targeted use can certainly bring you advantages in terms of CTR in the Google ranking.

The creation of a perfect Meta Title and Meta Description should, therefore, be nothing in the way. Create the best conditions to use a top Google ranking to hold and reach many target customers whether you are one of the online digital marketing agencies or assignment writing service UK.

·        How Can I Measure CTR On My Meta Title And Meta Description?

If you want to check an already created Meta Title and Meta Description for the number of clicks, your Google Webmaster Tool will give you insightful information. If you have a low CTR, you should try different Meta Title and Meta Description options.

If you have a high bounce rate, match the content of the snippet with the content of the website and, if necessary, change the content or appearance of the website so that the user feels comfortable on their homepage and stays longer.

Meta descriptions and Meta titles if overlooked can prove to be disastrous for your overall marketing strategy. So it is always a good idea to write effective Meta keywords. This will result in a satisfied customer, in turn, is highly liked by Google.