Technology has made it easier for a person to buy anything. These days, online shops have dramatically reduced the effort needed to find products — the beauty ecommerce industry, in particular, has offered a variety of options. This kind of website is in demand, and the industry is growing by the year.
If you’re on the verge of launching your online beauty shop, you will need to create a pre-launching campaign.
Why You Should Do a Pre-Launch Campaign
After securing a reliable supplier like Asian Beauty Wholesale, and ensuring that you can deliver once orders start coming in, you should do a campaign preceding the launch. Before getting down to the specifics, you need to know why having this kind of strategy is critical for your site.
Here are some of the reasons why you should do a pre-launch campaign:
- Serves as the introduction of your website
- Guarantees high sales the moment you officially launch
- Ensures that people will visit your ecommerce site
- Introduction to possible partners
- Gets feedback before the release
While you don’t need to do a pre-launch for a small ecommerce site, it would still help if you follow these tips.
Pre-Launch Campaign Tips
Now that you know the importance of having a pre-launch campaign, it’s time to get down to the nitty-gritty. This period is not the actual launch, so it can happen even before the website is complete and usable.
Here are the tips on what you can do for your beauty ecommerce pre-launch:
1. Start with Your Pre-Launch Preparations
Setting a course is an excellent way to start your strategy. Start with a plan to give your pre-launching the correct direction. Before anything, you should set the objectives of your campaign. Here are some tips on creating your goals:
- Be specific on the kind of response you want to have. For example, you want to have more traffic or initial orders on your website.
- Set metrics to measure accomplishment
- Create a timeline or deadline for your entire campaign. It can span from two weeks to a month.
- Make sure that all of the objectives are attainable and realistic
- Define a budget for marketing and other expenses. Make sure that you take everything, like advertising costs, marketing costs, and salaries, into consideration. Don’t forget to use free platforms so you can reduce your expenditures.
- Test your beauty ecommerce website before you start your pre-launch, as part of your preparations.
Once you have outlined your plans, you can begin other preparations and contact other persons to help you.
2. Start a Conversation
People often remember what they talk about. If you want to have a lasting impression on your potential clients and customers, you should start a compelling conversation. You can talk about the unique product offers you have or review the selection you have for the pre-launch.
You can use various social media platforms to start conversations. Facebook, for example, has limitless possibilities for engagement, like creating a fan page and making a community or group. If you want a more visual interaction, you can go to Instagram.
3. Be a Brand on a Mission
Your beauty ecommerce website or company should have an identity or brand. The character of your online shop will become imprinted in your customers’ memories. Aside from gaining profits, you should also have a mission that you share with your potential audience.
Here are some ideas of missions that you can use on your online shop:
- Sells vegan and all-natural skincare products
- Guarantees quick transactions and fast deliveries
- Authorized seller for the best Asian cosmetic brands
- Offers the best and most diverse products for people of color
It becomes easier to create direction for your ecommerce site if you have a defined mission. This public mission will help you build credibility and rapport with your market.
4. Have a Pre-Launch Press Strategy
Mass media is still one of the most crucial considerations for your pre-launch strategy. The great thing about the current technology is that there are a lot of places that you can find the press. The traditional reporters that you can find on print media, and the digital ones that you find online.
The Takeaway
The pre-launch strategy needs to be in line with your vision on what the ecommerce site should be about. The campaign period should be long enough to build anticipation, yet short enough to gain the interest of the actual launch. Make sure that you plan your strategy thoroughly before doing anything.
