Social media management has a lot of different details to keep track of. It’s more about understanding trends and knowing how to use the tools at your disposal to make a difference. If you’re trying to grow your client base through social media, you need to know just how to go about it.
Check out these tips for how to grow your client base through social media management.
Find Your Customer Niche
Social media is really all about making connections and meeting or attracting new people. These people click and then they share or they gain interest. Most social media platforms allow you to boost posts and even allow you to create demographics in specific categories to improve outreach.
You can use a simple social media report template to better understand and track certain statistics and vital details. You might also be able to use these to learn how to better leverage your social media approach for better results.
Finding a customer niche or category to focus on will help to make sure you are showcasing what you have to offer and target a specific audience that you believe you want to appeal to. If you can strategize to focus on people who really may be interested, you will have a much larger reach.
Share Blog Content
A blog is all about creating valuable content in more detail than what you might typically share in a short and sweet social media post. A blog offers quality content with in-depth information for customers and people who simply want to know more.
Blog posts really can help to bring additional exposure, especially if they are optimized for SEO. This can help increase rankings on search engines and improve traffic in a major way.
The key here is to be practical and focused in how you share your blogs on social media. You want to draw in their attention with maybe a short snippet and then refer them to the blog post for additional detail.
Most people are more drawn to a headline or a small excerpt that makes them want to know more, rather than reading an extra-long social media post that has the whole blog detail on it.
Use the Right Platform
Social media comes in an array of options. You can choose from things like Facebook and Instagram but there are just two of the many options. You may need to have a presence on multiple social media platforms as well.
Here’s the thing. You want to make sure you can appeal to the platform you are on. Make sure you can share relevant content to the appropriate platform but also make sure that you aren’t missing out on a platform that could potentially help you out significantly.
Facebook business pages are perhaps one of the most popular options for business social media. However, you can still benefit from other platforms as well. Things like Instagram, Twitter, and even Snapchat or Pinterest might really help you grow your client base as well.
Don’t Forget Your Current Customers
While attracting new customers is the goal, you also don’t want to forget your current customers that have always been there for you. If you remember your current customers, they can also help you grow your customer base.
Customers that have a positive experience will share that with others. This means they will share your business and what you have to offer. Go for soft sales as opposed to heavy sales tactics that customers are annoyed with.
Don’t let the customers who are already on your side go unnoticed. They are the most affordable way to continue marketing. Find ways to keep them on board and grow through them!
