In terms of packaging, sustainability has become a priority to get rid of the increasing environmental concerns. Therefore companies are also looking for safe and cost-effective alternatives instead of using PET bottles, plastic containers and packaging materials. Furthermore, the 2020 Global Buying Green report suggests that 47% of consumers have stopped purchasing products in the packages they think and know to be harmful to the environment.
Because of this alarming data, companies are trying to re-evaluate and implement new packaging materials that go with customer’s preferences. One such solution is gaining momentum and perfectly fits the customer’s choices: aluminium packaging and aluminium bottles.
As a metal, aluminium is versatile and, at the same time, gives protection against oxygen and ultraviolet rays. Despite being strong, the metal is lightweight and durable. The metal can be easily customized, delivering value to the customers; therefore, it has quickly become a popular choice among both consumers and manufacturers.
Before making a decision of changing the packaging material, the material should be checked thoroughly. Here we will cover different aspects of aluminium in terms of packaging, production, positioning etc.
Production
When it comes to recycling plastics, it starts to lose its inherent properties with every recycling process. But the same cannot be said for aluminium. Despite being cycled a lot of times, aluminium does not lose its properties.
Aluminium bottle manufacturing is a scalable process, and it gives the space to grow from small to large scale production. From sample bottle production to the implementation of full-scale development, all the development processes can be easily conducted.
Using aluminium as a material for producing has an advantage, the leakage and other associated damage can be reduced and prevented while moving the products from one place to another. In the situations where other materials can get damaged during the transportation process,
Design
One of the noteworthy advantages of using aluminium is that it can virtually take on any possible shape. Different ranges of aluminium bottles are available, starting from aluminium perfume bottles, aluminium spray bottles to aluminium dropper bottles and more.
To align with the unique designs and enhanced packaging functionality, aluminium bottles can be produced according to the product’s requirements. Companies can easily design and customize aluminium bottles to add elegance and distinctiveness to the packaging.
Branding
When it comes to branding, companies always care about their image in front of their consumers. With the increasing environmental concern, it has become important for the companies to become a part of go green initiatives.
Plastics are made from petrochemicals and are therefore non-disposable. The idea of recycling plastics is good but not practical because, after each recycling, it starts to lose its properties. Aluminium, on the other hand, is good for the environment because it can be recycled without losing the inherent properties of the metal.
Furthermore, recycling aluminium consumes 90% less energy than producing new materials from the ore itself. Close to 75% of aluminium ever produced is recycled and still being used. To tighten their positions and create a positive impact, brands like Nivea and Uptime have already been using aluminium to package their products.
Aluminium has started to play a big role in the packaging and manufacturing industry, and with all of its advantages, it can prove to be an acceptable replacement for plastic.
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