Search engine optimization (SEO) is considered as a crucial digital marketing tool for any business. With most consumers whiling their time away on their phones nowadays, you need to make sure that your brand is visible on their favorite online platforms. With SEO, you can reach your target audience, drive traffic to your website, and, ultimately, increase sales for your company.
SEO is critical for software as a service (SaaS) providers because your market is more specific. This makes it more challenging for you to find potential customers.
You can choose to hire an in-house team to take charge of your company’s SEO campaigns. Most businesses, however, opt to outsource the task to a dedicated SaaS SEO agency for their expertise and experience in marketing for this type of industry.
Here are the benefits that you can enjoy with the right SEO tactics:
1. Reach A Specific Target Audience
The primary advantage of SEO for business-to-business (B2B) companies is that you can narrow down your target audience and catch the attention of a demographic that’s challenging to reach. For instance, you sell accounting software. You’d want your brand to be visible to business owners and accounting firms because they’re the ones who are most likely to purchase your service.
SEO allows you to sprinkle your content with keywords so that your website shows up on relevant queries when users type these words in search engines. One of the SEO strategies that you should use even in 2020 is to research your market and understand the type of content that your target audience wants to view. Before you start publishing content on your website, you ought to make sure that potential customers would be interested in opening and reading your blog posts.
2. Acquire Valuable Leads
Once you’ve directed your target audience to your website, you can persuade them with your call-to-action (CTA). Encourage them to sign up for your newsletter or download a free trial for your software in exchange for their contact details.
This data-gathering process is called lead generation. It allows you to identify the web visitors who are interested in your products and services so that you can cultivate their curiosity. You must, then, establish and nurture your relationship with these prospects to complete their conversion into a paying customer.
3. Promote Your Company 24/7
The best thing about the World Wide Web is that you can market your brand to a global audience. You’re no longer limited to customers in your vicinity. SEO can aid you in advertising your company 24 hours a day, seven days a week.
Your website serves as your 24/7 customer representative. On your home page, you can inform potential customers from all over the world on what your company does and the solutions that you provide. Then, you can offer detailed descriptions and pictures of your products and services on another web page.
Web visitors who are interested to learn more about what you offer can even send you their inquiries directly through your Contact Us page, anytime and anywhere. Chatbots have even been developed so that potential customers can have their questions answered in real-time. This technology takes advantage of artificial intelligence to mimic human conversations.
4. Establish Your Authority And Credibility
Search engine algorithms measure the credibility of the information that a website provides through several factors, such as the number of people who read that blog post and the external sites that link to it. If you reach the first page of the search engine results for a particular query, it implies that you’ve published relevant and accurate data for that topic; thus, you can be perceived as an expert on that subject matter.
5. Boost Website Efficiency
Another factor that search engines consider is the experience of a user on your website. This criterion is measured through a combination of variables, like the number of people who leave your site without exploring other pages, which is also known as the bounce rate.
When you work on optimizing your website for search engines, you reach your target audience and ensure that they have a pleasant experience in your domain. This boosts consumers’ perception of your brand.
Conclusion
SEO is a valuable digital marketing tool that you should maximize for your SaaS business. It can help you reach a specific target demographic to boost traffic to your website and, ultimately, sales. It also helps with your reputation as sites that rank on the first page of search engine results are perceived as a provider of credible industry information.
