Text messaging is one of the most popular and convenient ways of communication in today’s world. Text messaging is not only beneficial for personal communication but also for business communication. Many customers prefer to text businesses rather than call or email them, as texting is faster, easier, and more efficient. A study by Zipwhip found that 74% of consumers reported having zero unread text messages at any given time, compared to 17% for email. But how can businesses leverage the power of text messaging without changing their existing phone numbers or systems? The answer is business landline texting.
What Is landline texting?
● It is a service that allows businesses to use their current landline, VoIP, or toll-free phone numbers to send and receive messages.
● Customers can text the same number they call, and businesses can manage their text conversations from their email inbox, web dashboard, or mobile app.
● Landline texting connects the business phone number to a messaging platform that converts voice calls to text messages and vice versa.
What Are the Benefits of Texting?
● Improved customer service: It enables businesses to respond to customer inquiries, requests, feedback, and complaints in a timely and personalized manner. Texting reduces the chances of missed calls, voicemails, and long wait times.
● Increased customer engagement: Texting allows businesses to communicate interactively and conversationally with customers. It also enables companies to send promotional offers, reminders, confirmations, surveys, and other messages that can increase customer engagement and retention.
● Enhanced productivity and efficiency: It helps businesses save time and resources by streamlining their communication processes; business landline texting also allows companies to automate repetitive tasks like appointment reminders, confirmations, and follow-ups, improving productivity and efficiency.
● Higher conversion rates: Texting can help businesses generate more leads, sales, and revenue by contacting potential and existing customers via text. It also has a higher open rate, response rate, and click-through rate than email, which can boost conversion rates.
● More convenience and flexibility: It gives businesses more comfort and flexibility in communication options. Companies can use their existing phone numbers and systems without changing or upgrading anything. They can also choose how and from where to access their text messages.
How to Get Started with Texting?
● Choose a provider: One needs to find a provider that offers texting services and can act as the intermediary between the phone number and the text messaging platform. He should compare different providers based on pricing, features, and support.
● Text-enable number: One needs to provide his provider with an existing landline, VoIP, or toll-free phone number that wants to text-enable. The provider will then verify ownership of the number and activate it for business landline texting within minutes.
● Start texting: One needs to log in to the provider’s web dashboard or mobile app and send and receive text messages from his number. He can also use an email client as the interface for text communication by linking the email address to the number.
Conclusion
Text messaging allows businesses to use their existing phone numbers and systems without changing or upgrading. It also provides various features and tools to help enterprises to manage text communication, such as auto-replies, templates, scheduling, group messaging, multimedia messaging, analytics, and integrations. It also allows enterprises to improve customer service, increase customer engagement, and enhance productivity & efficiency.
