You can be the greatest business on Earth, providing exceptional customer care and refusing to cut corners – but no one will notice without a dollop of panache.
That’s where effective marketing enters the fray. Your company, no matter how good it is, requires promotion. And the better the promotion, the more customers will walk through your doors.
A solid marketing strategy helps forge a long-lasting relationship with your customers, keeping your business fresh in their mind long after they’ve completed a transaction.
More than this, truly exemplary marketing will engage new customers with your brand, growing your base and thrusting your profit margins into the stratosphere.
So that’s what marketing can do – but what can marketing professionals do for you?
Direct statistical surveying
Statistical surveying is a vital piece of building up your market system. It is tied in with gathering data that understands your clients thinking, purchasing behaviours, and area. Furthermore, statistical surveying can likewise help you to embrace an underlying deals estimate, screen market process and watch out for what your enimty is doing.
Video
Video marketing used to exclusively consist of television adverts or informational films for specialist clients. But now it’s a branch of marketing so vast that many companies dedicate themselves exclusively to the craft.
A visual content creation agency like SNS Group, for example, are experts in video marketing, providing everything from animations, training videos, special videos for events, and videos tailored for specific social media streams.
Filmed content is a must in today’s marketplace, making you stand out to your followers on social media, and connecting you with new customers in an eye-catching and, if the videos have been produced properly, accessible manner.
Copywriting
There’s no substitute for a copywriter who knows their way around a sentence. Their lexical skills can win you new followers with streamlined and engaging copy – all you need to do is find a writer who gels with your brand.
Copywriters will write the bulk of your website, but they may also be responsible for the script in your video content, the tweets being fired off by your social media specialist, and the press newsletters being sent to your clients. They’re the engine that keeps the rest of your well-oiled marketing machine running.
Social media
We’ve all sent tweets, posted Instagram photos and scribbled our opinions on Facebook – but a personal post is an entirely different beast to a corporate one.
That’s why Social Media Editors have grown in demand over the past decade. And much like copywriters, their job is far more complex than it might seem.
They’ll be scheduling posts at the right time for you, measuring engagement, and making sure that the efforts of your video and copywriting divisions aren’t met with an audible shrug from your intended audience.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of inserting keywords into your copy to ensure it communicates effectively with Google and other search engines. Without it, your content will be screaming into an empty void, bereft of customers to spot it.
Most copywriters and marketing agency professionals will have at least a cursory knowledge of SEO, but if they don’t, it’s best to part ways with them and find someone who can whisper those sweet SEO nothings into Google’s ear. Trust us – your profit margins will thank you.
Those are a few marketing hints, but they’re only the tip of the iceberg. What advice would you share with our readers? Let us know in the comments below.
