There are some things what makes a great blog post is great. There are tons of content creation services out there who can provide you with good content if you instruct them well. Yeh, right, there is the catch! It is the Instructions. You have to provide a writer with proper keywords, keyphrase variations, and long tail keyphrases. If you do not provide a writer with proper keywords, s/he will not be able to come up with good content no matter how hard they try. Because a good marketer has to know what makes a great blog post.
Here are some topics discussed that makes a great blog post:
- Authority
- Legibility
- Organization
- Grammer
- Value Proposition
1. Authority
When you refer to your industry, you know what you are talking about. But his expertise needs to be clearly expressed in his publications. Your readers should have trust in a relationship with the author you which makes the term, “Trust-flow,” both as an expert in your field as well as a writer. So, how does that trust inspire?
Get to know your audience. Consider precisely who you want to meet so you can provide the correct information. For example, if your audience is landscapes, do not include necessary details such as the definition of “flora.” You will distance your readers and diminish their authority. Be familiar with what your audience knows and what they are looking for.
Add details The details and facts show that you have done a reasonable investigation. Readers will be much more interested in phrases such as “The space between grandifloras is 12 inches” instead of “Do not plant fence plants so close.”
Use the correct tone. Who you are targeting determines the sound you will use. If your blog is addressed to an average gardener, this will have a more casual tone than a blog aimed at botanists. If you can take complex topics and make them intelligible to an average online reader, it will show that you know what you are talking about. In a word, if you want to attract people to your blog, you have to have authority in your writing tone.
2. Legibility
Readability of an article has effects on how attractive this sight is. Readers have short attention seeking spans, so make sure phrases and paragraphs are concise (2-3 sentences is the golden rule)
Look at ways to divide the text of your article with headings, key points, bold and italic words, and even images. Sectioning your article into more manageable parts that give visual clues about what comes in the text will help readers move quickly through it.
Readability also has effects on how well the text flows. Create smooth transitions between words, sentences, paragraphs, and sections, use subheadings, using subheadings make it highly readable. The reader should forget that he is reading and will be absorbed in the information.
3. Organization
It is not usual to write a great title, a fantastic article, and have an emotional conclusion only to discover that your article, somewhere in it, changes and now feels disconnected. The moment the ideas arrive, the content that we think we are writing usually becomes something else. When you finish a part, review it in detail to make sure that the title matches the content and that each section is supported by a title/thesis.
Also, be careful to keep the information as relevant and organized as possible for the article. Mount your part with the appropriate amount of context reasonable, explain new or confusing terms and keep relevant information together.
4. Grammer
It may seem unfair, but, your grammar is reflected directly in you and your company. Readers lose faith in an author who does not understand the basic principles or does not bother to review before publishing an article. Even the most intriguing, informative and comical articles will not look so attractive if the grammar is reduced or the text is full of typographical errors.
Conversely, articles that are free of errors allow readers to focus on the information they are collecting and enjoy the piece without interruption of a poorly placed punctuation mark or a misused word. Readers will have security in you and your company when they can concentrate on what you offer and are not distracted by mistakes.
Do yourself a favor and carefully review each article before publishing it. If grammar is not your strong point, find a linguist friend who will discuss the text for you. Even if you brag about your grammatical skills, there’s no need for someone else to consider it. A teacher of mine used to say; an editor needs an editor.
5. Use-Value-Proposition
The purpose of its publication is to entertain, inform or persuade; however, whatever it’s objective, the papers must be exclusively valuable to readers. Being exclusive or unique does not mean that it always has to be something new. It rarely publishes information that has never been heard before. So instead of struggling about saying something completely legit, consider having other tactics to be exclusive.
Another way of creating high-quality content is to see a new need. Perhaps everyone in your company is talking about the late winters that affect spring flowers, but nobody has told how the weather affects urban gardens in New England specifically. Finally, your tone can add value to a text. Perhaps the proper care of geranium has been discussed until no longer, but you have a funny voice and personality. Readers will read your articles because of their style.
Composing a well-written blog is worth it in time and effort. What he says and says is reflected directly in you and your company. So take the time to create scholarly, captivating and useful articles, and you will see more followers and more conversions. These are just basics. If you are trying to be a good content writer, you have to know how to attract people to your blog. And that is a very advanced topic, we will cover it in some next article.
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