Even in this digital age, flyers effectively advertise your products and services to people. Sydney, the capital of New South Wales, is one of the biggest cities in Australia, with a population of 5.3 million. If your business is based in this thriving metropolitan, you need to consider flyer distribution Sydney. Here are a few advantages of running this campaign.
Low Expense of Advertising
Unlike brochures which are expensive to make, a flyer is a cost-effective way of advertising. A flyer is simply a single sheet with some catchy and printed message to draw the individual’s attention. You can distribute flyers to the public at intersections or cross-ways and reach more people in less time.
Sydney has many busy intersections like The Weaver- Blacktown, Paddo Panic — Paddington, Kamikaze Corner — Bilgola, where you can distribute more flyers in less time. You don’t need a massive budget for flyer advertising in Sydney.
Speedy Lead Generation
Unlike mail marketing or other forms of advertising where you need to wait for days for a response, flyer advertising has an immediate effect. Since the flyer has significantly less printed material, it hardly takes a minute or more for a person to read the message and act on it. If the offer on the flyer is attractive, your phone will start ringing, and orders will start pouring in within a few hours.
To get the best results, the flyer needs to be attractive, and you should distribute it at the right place and time. There is no doubt flyer distribution in Sydney is an effective way to generate leads fast.
Reach Your Target Audience
Before you run a flyer distribution campaign, you should know where your target audience resides. For example, if your company makes beauty products for women, an ideal place for flyer distribution would be a road intersection near colleges, universities, or business districts where many women come and go during the daytime.
According to marketing experts, the Sydney Central business district is the main commercial centre of Sydney. It is also the leading economic hub in the city and country. The city centre and surrounding areas employ approximately 22% of Sydney’s workforce.
With a flyer distribution campaign, you don’t have to send emails or regular mail. All you need to do is visit the areas where your target audience resides or go to places frequented by them and hand out flyers. Searching and reaching your target audience is more straightforward than any other advertising medium.
It is Creative
There is no limit to your creativity when designing flyers. You can choose any design, colours, or messages that align with your brand for advertising. You have total freedom to design attractive flyers, which will also help in improved conversions.
People Love Tangible Things
You can see images of the products but can’t get the feel by just looking at them in digital formats. Due to the increasing digital noise, people get attracted to tangible things offering real experiences. When you distribute flyers, people can touch them, see the attractive design and colours. Most people get nostalgic when they receive flyers.
If a person has no time to spare immediately, they can fold the flyer and keep it in their pockets. When the person has free time, they can read the flyer and get the message. According to recent statistics, there are around 79,881 active businesses in Sydney. Most of them would be using digital marketing to reach their customers. Flyer distribution helps your brand stand out in the crowd.
To sum up, flyer distribution can be effective and give you high-quality leads. However, you need to choose good-quality paper and get it professionally designed for optimal effect.
