Most small businesses run on a somewhat shoestring budget. So, small business owners deploy various strategies to cut down on “unnecessary” expenses. Some invest in digital marketing and DIY their website content so they don’t have to spend money on those expensive web content writing services.
And while saving money wherever possible is key to small business success, there is a thin line between being pennywise and pound foolish when it comes to business expenses.
Investing in digital marketing and finding ways to cut down on your expenses are all great steps towards being economical. But writing your own content is rarely a great idea. In fact, it can be a horrible idea that can end up costing you more than you may have saved.
Some business owners tend to invest in professional web development, which is good. But they assume that once the website is done, they can fill it with content themselves. It’s only a bunch of words. How hard could it be?
In reality, creating website content is much more than piecing some words together and slapping them on a web page. The intricacies of web copywriting and the evolving trends in the content marketing space continue to pose new challenges in the content writing arena.
Your website content shoulders the heavy responsibility of communicating with your target audience. It needs to attract attention, hold it, deliver value, and be compelling enough to keep the audience engaged and nudge them towards taking action.
Creating this kind of content takes more than just good writing skills. And if you take it lightly and attempt to wing it, the consequences can be grave.
Poor quality content can tarnish your online reputation. It can not only drive your customers away from your business but push them closer to your competitors. And if by chance, your competitors have a better website than you do, they might be able to bag these customers that are bouncing off from your website.
Modern customers are spoiled. They expect you to solve their problems before they have even shared them with you.
And website content is the medium where you tell your customers that you understand what they are struggling with and have the right solution. This is your chance to convince your customers that your business is worth their time and money. And so, you need the content to be intuitive, clear, and to the point.
If your content isn’t gripping enough and fails to deliver value early on, the customer may back off before you can even show them how cool your products and services are.
Business owners assume website content is something they can DIY because it is simple. But the reality is far from it.
Web content has big shoes to fill. And if it isn’t tailored to do what it is supposed to do, your entire website can fail to deliver the intended results.
You invest a lot of time and money in web development, work on your website’s search engine optimization, and do everything to get this online marketing thing going for you. But unless you take your web content seriously, chances are none of your online marketing efforts may yield the expected results.
And how does one take their web content seriously? There’s no hard and fast rule there, but most business owners rely on web content writing services to create compelling and value-driven content for them.
If you are skeptical about hiring professionals for something you can do yourself, Landau consulting, an agency that offers web content writing services in New Jersey, has created this infographic discussing why hiring pro writers is a good idea and highlighting the value they can bring to your small business. Check it out.
